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It’s a thrilling look into the future of our industry, and I’m excited for what’s next." "We leveraged the internal capabilities within London Alley, from song creation and distribution to music video execution, while incorporating major brands. "Our collaboration was a celebratory hybrid between the entertainment and marketing space," said Brandon Bonfiglio, Executive Producer, London Alley. The video was produced by world renowned music video production company London Alley (who has produced and directed for Lil Nas X, Doja Cat, Ariana Grande among others), directed by one of the top queer directors, Jake Wilson (who has directed for Lizzo, Cher and others), creative directed by Luke Anderson (Co-Founder of Cann) and queer creative collective House of Avalon (who style Lizzo, Symone and others) and supported by Elias Talbot (who was the DP for Industry Baby, WAP and others) with the support of London Alley’s branding incubator, Side Street. The vibrant track "Taste So Good" was written by singer, songwriter and record producer Leland (who has produced for Troye Sivan, Selena Gomez and others) and draws inspiration from iconic love anthem Lady Marmalade, with each of the vocal talents having their own solo moment. We’re excited to rally behind bold and impactful LGBTQ+ voices and advocates in an effort to further support and provide opportunity to this important community." "We share a similar vision and understand the importance of standing up for this community to ensure everyone feels welcome and accepted in the cannabis industry and empowered to grow their business.
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"The LGBTQ+ community has been at the forefront of many significant moments in history that have brought the cannabis industry to where it is today, and with our mission to promote inclusivity within the cannabis economy, it was a natural decision to collaborate with Cann on this pride campaign," said Juanjo Feijoo, CMO of Weedmaps.
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In Weedmaps’ "2021: Cannabis in America" report, studies found that only 13% of cannabis consumers know if their cannabis retailer reflects a specific ownership type, such as LGBTQ+, but more than 37% say they want to shop with LGBTQ+-owned cannabis businesses. Weedmaps will serve as a premier destination to find Cann’s newest and historical flavors and offers the opportunity to discover and engage with LGBTQ+ owned cannabis businesses through the platform. In a world where ‘Don’t Say Gay’ is gaining momentum, we’re excited to promote a utopia of queer joy." "By casting the most diverse supergroup of trailblazers imaginable, spanning sexuality and gender identity spectrums, this campaign reminds everyone just how empty the world would be if we submit to narratives of LGBTQ+ erasure. "As a queer-founded brand, it was a dream come true to work on this campaign with the most amazing tribe of queer icons and celebrity allies to introduce the new Lite flavors while championing our message of equality for Pride," said Luke Anderson, Co-Founder of Cann. Grammy award-winning singer-songwriter-producer MNEK is also a featured vocalist on the song. The song and video feature an all-star diverse cast, including Gus Kenworthy, Sarah Michelle Gellar, Hayley Kiyoko, Vincint, and LGBTQ+ ally (and co-founder of cannabis consumption lounge Fantom Flower) Patricia Arquette, and are joined by top drag performers from season 14 of RuPaul’s Drag Race: Kornbread, Kerri Colby, Jorgeous, as well as newly crowned winner, Willow Pill.
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View the full release here: Ĭann and Weedmaps "Say Gay" with Diverse Star Studded Campaign Celebrating Queer Joy, Inclusivity and Cannabis (Graphic: Business Wire) The campaign celebrates the LGBTQ+ community with the launch of its first-ever original song and music video – "Taste So Good," a rallying cry and anthem for a movement focused on radical inclusivity. LOS ANGELES, June 01, 2022-( BUSINESS WIRE)- Cann, a queer-founded, leading cannabis-infused beverage company, today announced its 2022 Pride campaign in collaboration with Weedmaps (Nasdaq: MAPS), a premier destination for cannabis consumers to discover and learn about cannabis and cannabis products. Original Song and Music Video for "Taste So Good" Bring Together Diverse Faces, Voices and Advocates Including Gus Kenworthy, Patricia Arquette, Sarah Michelle Gellar, Kornbread, Kerri Colby, Jorgeous, Willow Pill, Vincint, MNEK, Hayley Kiyoko and A Surprise Guest to Launch New Cann Lite Flavors